“Youth Guarantee to ACTIVate and EmpowerYOUTH in Cyprus: an integrated communications campaign” (Project Acronym: “Active Youth”)

“Active Youth” aims to inform and activate young people (mainly NEETs, i.e Not in Education, Employment or Training) on ​​ available employment plans which fall under the Youth Guarantee Initiative. The programme also aims to encourage young people to join the Public Employment Service in order to help them in their search for employment, education or training. The ultimate goal of the program is to combat youth unemployment and to educate both young people and other stakeholders involved in youth issues through their participation in educational workshops and seminars.

The “Youth Guarantee” Recommendation was established by the EU to ensure that all young people under the age of 25 are offered employment, continuous training, apprenticeship or work within a period of 4 months from the moment they become unemployed or exit formal education.

In the context of the implementation of the programme, two major surveys and 10 focus groups will be conducted in order to trace the current situation and the level of young people’s knowledge of the Youth Guarantee. Upon completion of these, a major media campaign will be carried out. Five young people will be selected as youth guarantee ambassadors and will actively participate in this media campaign through spots, but also in TV shows etc.

The partners of Youth Board of Cyprus for the implementation of the Active Youth Programme are the Department of Labor – the Ministry of Labor and Social Insurance, the Youth Council of Cyprus and the Cyprus Youth Organization.

The program is co-funded by the European Commission’s Directorate-General for Employment, Social Affairs and Social Inclusion.

More information can be found on the Program’s website: www.youthguarantee.org.cy as well as the national telephone number 77772757.